Increase Your Website's Ranking in Major Search Engines with Our Web Development & Search Engine Optimization Services
Grand Lake Advertising Can Help Increase Your
Website's Ranking so You Can Reach Internet Consumers
Your business needs real solutions to increase revenue. If you have decided to make an online presence part of your marketing plan there will be 4 key steps to this process.
Step one is Web development. After determining
what you want your website to do for your customers as well as your
business, set some goals for completion. Clean design with a solid hierarchy
of pages, easy navigation and clear direction for the visitor are key.
Compelling design, content, sell copy and information are essential
to convert internet consumers into customers.
Step two is developing unique Organic Search Engine Optimization Solutions for
the online aspect of your business.
Increasing your website ranking in the major search engine results pages by
employing onsite and offsite search engine optimization (SEO) methods is
absolutely necessary to gain substantial traffic.
If your website isn't present within the search engines, you aren't reaching internet consumers. Working with a company like Grand Lake Advertising, you can set realistic goals as we work with you to develop keyword strategies, onsite content, and offsite strategies to increase your position and make your website easier to find. If you have an established website, we can identify potential problems, provide recommendations, and advise you regarding various elements and methods that need implemented. We correct problem coding and properly address missing elements. Experienced in website development, marketing and advertising we have a unique perspective on how to reach your perspective clients. We evaluate the online needs of internet consumers who might be searching for your business, and help you develop and/or add information and features that meet those needs. Most solutions are not complex and they are quite cost effective.
Step three is turning your increased internet consumer traffic into actual customers. By developing attention getting design, strong benefit rich headlines, compelling sell copy and a sense of urgency we draw your visitor to your most important areas. We then call them to action with offers, incentives and a sense of urgency. Your visitor is given clear instruction that leads them to responding to your message and becoming your customer.
Step four is handling the leads that you receive from your website in an appropriate fashion. If you do great with steps one, two and three, and get slack with step four, all of your efforts have been in vain. Statistics show that:
• 50% of internet leads are never responded to.
• 75% of responses take more than 24 hours.
• The average visitor visits 4 of your competitors.
• The average visitor sends 3 inquiries as forms or email.
• 58% of internet consumers who purchase choose the first company who responds.
• 90% of internet consumers are very satisfied when contacted the same day they inquire.
You work very hard to develop a website and obtain high ranking in search engines so your site can be found, direct your visitor when they arrive, and get them to respond. Don't drop the ball at this point. We can help your sales staff with advice, techniques and creative ideas to tackle your internet leads, and not let them grow cold. Utilizing your email and a little bit of technical savvy, your potential customers will not forget your response. And, we don't charge extra for a little bit of advice. We believe it's part of doing our business, to help our clients succeed in all of the four of the steps mentioned above. We want you to have the best website success possible.
You have a website. You need traffic. We have solutions.
You Have a Website - Now What?
If you are like most website owners, no one told you how to get traffic to your website. Most likely your web designer promised that they included Search Engine Optimization (SEO) with their design package. Yet, you find yourself lost in the search engine results pages (SERPs) so deeply embedded, no one will ever find you. For searches containing what you consider to be your most important keywords, you seem to be nowhere in sight and you feel frustrated and disappointed. We're glad you found us. We can help.
If you or your web developer haven't finished building your website, stop! Send us an email right now. There are things your designer might be doing that can hurt your website's rankings. And, there are things we can advise your designer to do that will definitely help increase them.
You
absolutely must do one of two things. Learn every aspect of SEO yourself or
hire someone to do it for you.
If you use a SEO firm, make sure it is someone who knows how to perform onsite and offsite optimization to increase your website's ranking within the major search engines. One that is above board, telling you their methods and intentions. It is your website. You should know what they are doing to it. The best time to optimize a website with onsite methods is during it's construction, before it launches and pages are indexed. And, it is a more cost effective approach as well.
Remember: Your website is an advertising medium. It should represent your business well. It should reach potential clients, and compel them to become customers. Don't expect a web designer to do anything more than design. If you want your website to reach it's full potential, utilize the services of a design and Internet marketing agency who knows how to write advertising messages that produce results for a web audience. And know that even those messages won't help if you have no traffic. You absolutely must use an SEO firm who knows the nuts and bolts of search engine optimization to increase your website's ranking within the major search engines.
Contact us today for help with making your online presence a successful part of your business.
You have a website. You need traffic. We have solutions.