Convert Website Visitors to Customers

Increase Website Sales! We Help You Create Advertising Messages That Generate a Response from Website Visitors

Never in history has direct response marketing had a better vehicle. The internet is the perfect place to look for what you want, see all of the benefits, get a great offer and respond to it. The popularity and success of infommercials is based on the ability to not only elicit a response, but to elicit a response that is immediate. They do this by creating a sense of urgency. And as consumers, we respond even though we may be quite certain we can get the same deal tomorrow . . . But, what if we can't? So we pick up the phone. Once you leave the room, there is no sale, and advertisers know this. You can use that same method on your website to create that same sense of urgency. Strong, benefit rich messages that make offers and provide incentives for the customer to respond are the best type of advertising messages. Tie them to very clear call to action. Give them a limited time offer, a one time only offer, a discounted offer on your first purchase, a free offer-- and they are more effective than ever. Compel your visitor to act. If it means updating your offer page daily then do it! In the time it takes to drink a cup of coffee, you can provide your customer with fresh offers daily thus converting your visitors to customers, and developing visitor loyalty in the process. Of course this increases sales, and generates the revenue you had hoped your website would provide. 

Call Them to Action to Convert Website Visitors to Customers and Generate a Response You Can Call 'SALES'

Just exactly what does that mean? In any advertising message, if you don't finalize your offer by asking the potential customer to act, you are missing the boat. Many websites tell wonderful stories that are "we", "I", and "our" oriented, and never make an offer that might benefit the client. Worse, when they do make an offer, they don't ask for a response. Here are some ideas to help you give your potential customer a reason to respond.

CONVERSION TECHNIQUES - INCREASE WEBSITE SALES BY USING THESE PROVEN METHODS - MAKE AN OFFER AND GENERATE A RESPONSE FROM WEB VISITORS

GIVE A DEADLINE FOR ORDERING - Make sure the deadline is in the month the offer is made
GIVE A DEADLINE THAT INCLUDES AN INCENTIVE - example: free gift if ordered by Oct. 31st!ADVISE OF A PRICE INCREASE - Introductory offers, pre-season offers, pre-price increase
People want to get in on a good deal. If your price is going up, let your customers know. They'll want to buy before your product's price increases.
ESTABLISH A TRIAL OR INTRODUCTORY PERIOD - Trial offers are widely known for purchasing software on the internet. Once you use it they bank on you not wanting to lose it. Think of ways you can apply this idea to your product or service.
FREE GIFT - Attract customers, and drive them deeper into your site by making an offer for a free gift. Also as an added incentive for ordering a product, responding to a survey, signing up for an opt in newsletter or email program. 
"NO RISK" TRIAL - People want to know there's no risk involved if they're not satisfied with the product/service. Essentially the same as a money back guarantee, these words go a long way. Let new customers know they can cancel for any reason before the trial period expires.
"NOT AVAILABLE IN STORES" - Is your product exclusive to e-commerce ordering? Mail order only? If your product isn't mass marketed turn it into a positive. People like having "exclusive" opportunities. There is more perceived value in a limited time, exclusive, select area only offer.
OFFER AN UPGRADE -One simple line can boost your sales. "Order within 10 days and we'll upgrade you to the deluxe model."

FREE SUPPLIES/ACCESSORIES - You've seen this technique used in electronic sales. Buy a digital camera, receive a photo printer free! Buy the car vacuum and we'll toss in this can of wax! And chamois cloth, and flashlight, etc. This creates a sense of urgency. People want to get in on the free offer before time runs out.

Calls to action can be as simple as: Call Now. Toll Free. 24 Hours a Day. Mail this coupon today in the postage-paid envelope. Fax your response card. Click to order. Add to my cart.

While we're at it . . .  for more ideas, and help with own calls to action on your website! email us with your questions and we will send you an overview of our SEO program.

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At Grand Lake Advertising we have solutions to help you. You have a website. We teach you how to convert your visitors to customers by generating a response from website visitors that will increase your website sales. You need traffic. We have solutions.